Utah Flat Fee Listing Agents and Brokers


Are you considering selling your home and want to save on commission without compromising exposure? A Utah flat-fee listing might be the answer. A flat-fee listing means paying a set fee to list your property on the MLS, the same platform realtors use. This can potentially save you thousands in agent commissions. But how do you know if this is the best service for you?

A low-fee discount agent might be a better option if you lack adequate experience buying and selling real estate.

One Percent Listing Real Estate Agent in Utah

Aaron Peters, that's me. I am the creator of DiscountAgent.com and have saved my clients nearly two million dollars compared to traditional real estate brokers. I don't offer flat-fee multiple listing services. I provide full-service broker support for 1% of your home's sale price, compared to the 2.5% -3% other brokers typically charge.

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Are you looking to save thousands when selling real estate but don't want to sacrifice broker experience and support?

Contact Aaron anytime. 
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Seller's risk with flat fee brokers in Utah.

Unlike most brokers and agents in Utah, I don't hate flat-fee companies. They are an excellent option for experienced real estate investors who need little guidance when arriving at the best list price, negotiating terms, inspection repairs, and final sales price, seller closing costs such as the owner's title policy, or even understanding what a title company does.

Most sellers do not have the experience necessary to navigate a typical, let alone a complicated, real estate transaction, which is what they'll do when hiring a flat-fee listing broker in Utah. This isn't a knock against homeowners who want to save money with a flat fee company. You already have a full-time job that consumes the majority of your day. Who has time to level up their real estate game to avoid high commissions? Now you don't need to.

I don't believe you should pay 3% to a listing agent to sell your home. As one of Utah's top-producing real estate brokers, I list homes for only 1% while providing sellers (and buyers) better support than full-price brokerages and their overpriced agents.

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Key Takeaways

If you are an experienced real estate investor, read the remaining 3,474 words below. If not, you should hire an experienced discount real estate broker like Aaron to save money and get your desired support.

  • A Utah flat-fee MLS company is a cost-efficient alternative to traditional real estate brokers. They offer significant savings, especially for higher-priced homes. Listing services cost between $99 and $5,000.

  • Selecting the right flat-fee MLS service hinges on evaluating customer satisfaction, pricing, coverage area, cancellation terms, and the diversity of service packages. Some premium packages include valuable tools such as a Comparative Market Analysis.

  • While flat-fee MLS services can significantly reduce commission costs and increase property exposure, sellers should be prepared to manage the sale process and understand flat fees are great for experienced Utah real estate investors but not most homeowners.

Understanding Flat Fee MLS Listings

Flat fee MLS listings represent a seismic shift in how homes are sold. Rather than paying a hefty commission to a traditional real estate agent, home sellers can now list their properties on the local Multiple Listing Service (MLS) for a fixed fee through a flat fee listing service. This flat fee model eliminates the percentage-based commission structure, making it a cost-efficient alternative for savvy home sellers looking to maximize their profits.

The Flat Fee Model Explained

The flat fee model in real estate is simple yet revolutionary. Instead of paying a percentage of the final sale price to a real estate agent, home sellers pay a fixed charge to list their home on the market. This charge is typically between $3,000 and $5,000, a far cry from the 5—to 6-percent commission that traditional agents command.

Especially for higher-priced homes, the savings offered by flat fee MLS listings can be substantial when you display MLS listings.

Key Advantages of Flat Fee MLS Services

Flat fee MLS services offer a host of advantages for sellers, including:

  • Saving a considerable amount of money

  • Having greater control over their sale, from setting the price to handling negotiations

  • Properties listed through flat fee MLS services are displayed on major real estate websites like Zillow, Realtor.com, and Trulia, ensuring significant exposure to potential buyers.

This can be particularly beneficial in a seller’s market, where demand is high, and properties may sell more quickly.

How Flat Fee MLS Listings Work

Listing a property on the MLS with a flat fee service is straightforward. Here are the steps involved:

  1. Sellers select a package from the service provider.

  2. Provide property details.

  3. Pay an upfront fee.

  4. The listing agent makes the listing live on the MLS and other real estate websites.

The cost typically ranges between $300 and $500, with no additional fees at closing unless in a minimum service state.

However, sellers are responsible for managing all aspects of the sale and any issues that arise during the sale process. It’s worth noting that agent support is not standard unless specified, and additional services can be purchased through upgraded packages.

Selecting the Best Flat Fee MLS Service for Your Needs

The suitable flat fee MLS service can make all the difference when selling a home. The best service for you depends on your specific needs, your level of experience with home selling, and the location of your property. Other important criteria to consider include the quality of customer support, the diversity of package options, and the availability of additional services.

By carefully considering these factors, you can select a flat fee MLS service that will best meet your needs and facilitate a successful home sale while taking advantage of flat fee services.

Evaluating Flat Fee MLS Companies

Assessing factors like customer satisfaction ratings, pricing, coverage area, and cancellation terms is key to evaluating flat fee MLS companies. Companies with high satisfaction ratings, such as Houzeo and ISoldMyHouse.com, are generally reputable and reliable. However, it’s also important to consider the pricing structure. While a low upfront cost might seem attractive, it could lead to additional charges for essential features like listing edits.

The coverage area is another key factor – while some companies serve multiple markets, others offer localized services with insights into the local market. Finally, be sure to check the cancellation terms – some companies allow sellers to cancel for free at any time, provided there’s no active offer, adding to the service’s flexibility.

Comparing MLS Listing Packages

Most flat-fee MLS companies offer various listing packages that range from basic services to full broker assistance. Basic packages typically include a listing term of 6 to 12 months, a generous photo limit, free listing changes, and lead forwarding services. On the other hand, premium packages can include additional services like social media promotions, lockbox access, and professional photography. However, extending listing terms can incur additional costs if the property does not sell within the initial period.

A Comparative Market Analysis (CMA) can also be a valuable tool for setting a competitive selling price and is often included in upgraded MLS listing packages. Sellers must balance the potential benefits of these additional services against their added costs based on their unique selling needs.

Additional Services Worth Considering

While flat-fee MLS services offer many optional upgrades, there may be limitations. For instance, there may be reduced in-person interaction and support for complex real estate transaction aspects. However, upgrading your flat-fee MLS listing with additional services such as professional photography, electronic lockboxes, and online management dashboards can significantly enhance your listing.

Professional assistance through full broker services, such as agent-assisted sales, can also be valuable, especially for less experienced sellers, providing support throughout the selling process.

Pricing Structures of Utah Flat Fee MLS Listings

The pricing structures of flat fee MLS listings can vary widely, ranging from as little as $99 to several thousand dollars. On average, most services cost $999. Still, one must remain vigilant for hidden costs from additional services like professional photography.

It’s also crucial to understand that pricing can vary depending on location. For example, services like Houzeo may have variable pricing and added fees depending on the area. Therefore, understanding the pricing structure of flat fee MLS listings is critical in home selling.

Understanding the Costs: From Basic to Premium

Understanding the costs of flat-fee MLS listings is essential. Basic listings typically include the fundamental service of placing the property on the MLS database and can cost about $300. On the other hand, premium packages may include additional services such as contract reviews, which can cost an extra $300 to $600.

Many services also offer a la carte options, which allow sellers to only pay for the specific services they require. By understanding the costs and offerings of each tier, sellers can choose a flat fee MLS service that best fits their needs and budget. Some common a la carte options include:

  • Listing on the MLS

  • Professional photography

  • Virtual tours

  • Yard signs

  • Lockboxes

  • Open house services

Spotting Hidden Fees

Hidden fees can be a common pitfall for flat fee MLS listings. These can include overpriced add-ons, extra charges at closing, or fees for uploading documents to the MLS. For example, some companies like Fizber may charge an additional fee at closing, depending on the state. Other companies may offer a 90-day money-back guarantee, which is not refundable if the client closes, is under contract, or receives at least two credible offers within 90 days. Therefore, scrutinizing the service agreements’ fine print thoroughly can help avoid surprise expenses and promote a better understanding of the service’s terms.

The Fine Print: Listing Agreements Demystified

Listing agreements define the listing terms in the MLS and outline the responsibilities agreed upon between the seller and the service provider. Some key points to consider about listing agreements are:

  • They define the terms of the listing in the MLS

  • They outline the responsibilities of both the seller and the service provider

  • The cost of a flat fee MLS listing typically varies depending on the listing duration in the MLS database, with longer listing terms generally incurring higher fees.

It’s also important for sellers to ensure their property is listed in the appropriate local MLS, as MLS databases are region-specific and not interconnected on a national level. Lastly, refund policies can differ among flat fee MLS services, with some having cancellation fees or no refunds once a listing is active, and additional items like lockboxes and yard signs may be non-refundable once shipped.

Maximizing Your Home's Visibility with Flat Fee MLS

Maximizing your home’s visibility is crucial to a successful sale, and flat-fee MLS services can play a significant role in achieving this. They allow your property to reach a wider audience, increasing the chances of selling at a desirable price. However, a mere 3% of For Sale By Owner (FSBO) sellers are listed on MLS, despite it being the place where most home buyers initiate their search. To truly make the most of your home’s visibility, opt for a flat fee MLS service that assures robust customer support through phone, live chat, or email to resolve any issues during the selling process.

Crafting an Appealing Listing Description

Any flat fee MLS listing necessitates a compelling and accurate property description. It’s important to avoid creating false expectations and to maintain trust with potential buyers. Using the right adjectives and avoiding overselling can enhance the listing’s ability to represent the property’s true condition. Some tips for creating a compelling property description include:

  • Highlighting unique property features

  • Describing the property’s location and neighborhood

  • Mentioning any recent upgrades or renovations

  • Emphasizing the property’s potential for buyers

Following these tips, you can create a property description that stands out among similar listings and attracts potential buyers.

On the other hand, high-quality photos can draw attention to your listing and impress potential buyers. Finally, using correct punctuation and complete sentences, as well as avoiding superfluous information, can ensure the listing description is readable and professional.

Setting the Right Sale Price

Setting a fitting sale price for your property ranks high among the crucial aspects of the home selling process. Overpricing can lead to a longer time on the market, while underpricing can result in lost revenue. Thus, a balanced approach to setting the right price is crucial.

Factors such as your home's condition and location greatly influence its value. Furthermore, the strategy for setting a list price varies depending on the type of market—whether it’s a buyer’s, seller’s, or neutral market. A Comparative Market Analysis (CMA) can also be an invaluable tool for competitively pricing your home.

Offering Competitive Buyer's Agent Commission

A successful home sale hinges on offering the buyer’s agent a competitive commission. This commission determines how incentivized agents are to show your property, influencing its exposure and saleability. The average buyer’s agent commission is approximately 2.66%, and the seller is typically responsible for this payment.

While using a flat fee MLS listing saves on listing agent commissions, it’s still mandatory to offer a commission to the buyer’s agent. A significant percentage of FSBO sellers pay a buyer’s agent commission.

Alternatives to Flat Fee MLS Services

While flat-fee MLS services offer substantial savings for home sellers, they’re not the only option. Several alternatives exist, such as discount real estate brokers and For Sale By Owner (FSBO) platforms. These alternatives can sometimes offer more comprehensive services, potentially leading to higher selling prices and overall savings despite appearing to cost more initially.

For instance, some sellers may prefer the quick, streamlined process offered by iBuyers like Opendoor and Offerpad. Ultimately, the right choice depends on the seller’s needs and circumstances.

Utah Discount Real Estate Brokers: A Middle Ground

Discount real estate brokers are the middle ground between self-service flat-fee MLS listings and full-service traditional real estate agents. Aaron Peters offers a 1 percent listing service and full-service marketing, pricing assistance, appraisal, and price negotiations. While the cost may seem higher than flat-fee MLS services, discount brokers often result in higher selling prices and overall savings. Sellers can save an average of nearly $10,000 with DiscountAgent.com, compared to 3% listing fees. This represents significant savings for sellers.

Utah discount real estate brokers like me could be ideal for sellers seeking a balance between cost and service.

For Sale By Owner (FSBO) Platforms

For Sale By Owner (FSBO) platforms offer another alternative for home sellers. Platforms like Fizber and Houzeo allow homeowners to market their properties directly to buyers, with services ranging from free listings on their websites to paid packages that include MLS listings. While these platforms don’t provide the same tools and support as paid FSBO platforms, they offer additional exposure to potential buyers.

Plus, with the rise of tech-savvy millennials comfortable selling their homes independently, FSBO platforms are gaining traction in the real estate market.

The Impact of Flat Fee Listings on Home Sales

While cost savings are an advantage, flat fee MLS listings might not always provide an all-around solution for home sellers. They can be highly effective for experienced sellers knowledgeable enough to manage the sale of their property. However, the savings on commission might be offset by lower final sale prices and the additional responsibilities required of the seller.

It’s, therefore, crucial for sellers to consider their comfort level with managing the selling process, the likely sale price, and the potential trade-offs involved.

Sale Price Comparisons: Flat Fee vs. Traditional Agent

When it comes to the final sale price, the choice between a flat-fee MLS service and a traditional agent can have significant implications. While flat-fee MLS services offer substantial commission savings, they may negatively impact the final sale price. A 2022 study by the National Association of Realtors found that the typical sale involving a real estate agent fetched $105,000 more than comparable sales without an agent’s assistance.

Thus, while flat fee listings might help sellers save on commissions, these savings could be counterbalanced by lower final sale prices and a longer time on the market.

Seller Experiences: Testimonials and Case Studies

Testimonials and case studies from sellers who have used flat fee MLS listings provide valuable insights into their effectiveness. Some sellers have reported successful sales, with one saving nearly $10,000 in commission and another receiving a contract within three weeks and closing two months from the listing date. However, while these success stories are encouraging, some sellers have faced challenges such as a lack of personalized service and the necessity to self-manage the sale process.

Therefore, while flat fee MLS services can be as effective as traditional real estate agents, they require time investment for showings and negotiations.

Navigating Legal and Regulatory Aspects

Awareness of the legal and regulatory aspects is critical when using flat-fee MLS listings. Certain states have enacted minimum service laws that require MLS listing services to offer a base level of service. These regulations can limit sellers' ability to choose only the services they desire, sometimes resulting in the necessity to purchase more comprehensive service bundles.

Additionally, home sellers may need to adhere to unique legal requirements in specific states when using flat-fee MLS listings.

State Regulations and Minimum Service Requirements

Fourteen states, including Utah, have enacted minimum service laws that can influence the services and pricing offered by flat fee MLS listings. These laws require brokers to provide additional services, including assistance with offers, negotiations, and responding to client questions, beyond merely listing on the MLS. As a result, these laws can lead to increased fees for flat-fee MLS listings.

Hence, sellers contemplating flat-fee MLS listings need to be aware of their state's minimum service laws.

Handling Legal Forms and Disclosures

Legal forms and disclosures are another important aspect to consider when selling a home using a flat-fee MLS listing service in Utah. Sellers are responsible for completing all paperwork associated with a real estate sale, such as seller disclosures. Failure to disclose property defects can lead to legal and financial issues, so sellers must understand their state’s disclosure requirements.

Some flat-fee MLS listing companies provide sellers with necessary disclosures, contracts, and other documents, ensuring they are equipped with the required paperwork for the transaction.


Flat-fee MLS listings offer a cost-effective alternative to traditional real estate agent services, providing significant savings for home sellers. While they require a certain level of expertise and involvement from the seller, they can be a viable option for those comfortable with managing the selling process. However, sellers should carefully consider their needs, the likely sale price, and potential trade-offs. Alternatives such as discount real estate brokers and FSBO platforms offer viable options. Ultimately, the choice depends on the seller’s individual needs and circumstances.

Frequently Asked Questions

How to get MLS listings without a Realtor?

You can not get your property listed for sale on the Utah MLS without a Realtor. Most people think they have avoided working with a real estate agent by hiring a discount agent or a flat-fee broker or paying a per-day fee for your listing in some cases. That's not true. If you're on the MLS, you've hired a Realtor whether you realize it or not.

What are flat fee MLS listings?

Flat-fee MLS listings are a cost-effective alternative for sellers who want to list their properties on the Utah MLS without paying a percentage-based commission to a traditional real estate agent. They offer a fixed-fee service, potentially saving on real estate transaction costs.

Lack of support leads to flat fee MLS listing sellers leaving money on the table. These sellers don't have the necessary experience to price their home right, negotiate the best price, make repairs, or both.

How do flat fee MLS listings work?

With a flat fee MLS service, sellers choose a package, provide property details, and pay a one-time fee to have their listing posted on the MLS and various real estate websites. This helps sellers save money on real estate commissions.

What are the advantages of flat fee MLS services?

The main advantages of flat fee MLS services include cost savings, control over the sales process, and increased exposure on major real estate websites. These services significantly benefit sellers looking to maximize their property's visibility and minimize costs.

What are some alternatives to flat fee MLS services?

Consider using a Utah discount real estate broker like Aaron Peters or For Sale By Owner (FSBO) platforms as alternatives to flat-fee MLS services. These may provide more comprehensive services and potentially lead to higher selling prices and overall savings.

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