DiscountAgent.com Blog • Commission Savings
By Aaron Peters • Broker / Owner, DiscountAgent.com • July 2026
Updated: July 2026 • Holladay, Utah • 8 min read
The median home in Holladay, Utah sells for approximately $870,000. At the average Utah commission of 5.71%, that’s $49,677 in agent fees. Holladay is the East Bench’s premier community—mature tree-lined streets, Mount Olympus views, a walkable village center, and some of the highest home values in Salt Lake County, with custom estates running well past $1.5M. At these price points, commission math gets serious: a full-service discount broker saves you $13,050–$17,400 on the listing side with the same MLS exposure, professional photography, and negotiation.
We researched the discount and low-commission real estate options serving Holladay and ranked them by listing fee, service level, buyer rebate, reviews, and local experience. Here are the best options for 2026.
How We Ranked
Verified listing fees and savings at Holladay price points, Google review count and rating, years in business, full-service vs. limited-service scope, buyer rebate availability, and direct local market presence. National referral platforms that match you with random agents are noted as such.
DiscountAgent.com
Listing Fee
1%–1.5%
Buyer Rebate
50%
Reviews
100+ ★
Since
2006
Utah’s original full-service discount brokerage. Performance-based listing: 1% if you find the buyer, 2% total if we find an unrepresented buyer, 1.5% if a cooperating broker brings the buyer. Every listing includes MLS exposure, professional photography, pricing strategy, open houses, contract negotiation, and closing coordination. Broker/Owner Aaron Peters serves all Holladay neighborhoods personally—from Olympus Cove and the Village to the new Holladay Hills redevelopment.
Holladay savings: On an $870,000 home, you save $13,050–$17,400 on listing commission versus a traditional 3% agent. Buyers receive approximately $10,875 back at closing through the 50% rebate. On Holladay’s $1.5M+ custom estates, listing savings can exceed $30,000.
Ready to save $13,050–$17,400 selling your Holladay home?
#2
Clever Real Estate
National agent-matching service that connects you with local agents who’ve agreed to a 1.5% listing fee. You work with a matched agent from a traditional brokerage, not Clever directly—and on Holladay’s architecturally distinctive homes, which agent you’re assigned matters enormously. No buyer rebate, which forfeits five figures on a typical Holladay purchase. No performance-based pricing.
#3
Homie Real Estate
Utah-based flat-fee brokerage headquartered in South Jordan. Tiered pricing from $5,997–$11,997 depending on final sale price. On Holladay’s higher-priced homes the top tier still comes in under 1.4%, making the flat-fee math attractive on paper. The tradeoff: Holladay’s market rewards neighborhood-level pricing expertise—a 1950s Olympus Cove rambler and a new Holladay Hills townhome demand completely different comp strategies. No 50% buyer rebate and no performance-based model.
#4
Flat Rate Homes
Flat-fee model based in Lehi. $1,950 at closing regardless of sale price—numerically the most aggressive option on an $870K home. The consideration on Holladay’s custom and luxury properties: high-end buyers expect polished marketing, and negotiations on $1M+ deals involve appraisal gaps, contingency structuring, and terms beyond price. Confirm the scope of representation before signing.
#5
Flat Fee MLS Services (Flat Fee Group, Houzeo, etc.)
MLS-only listing for a flat fee. You handle showings, pricing, negotiations, contracts, and closing. Holladay is the hardest market in Salt Lake County to self-price: homes range from $500K townhomes to $8.5M estates, monthly medians swing dramatically based on which neighborhoods closed, and Utah’s non-disclosure rules mean online estimators are less reliable here than almost anywhere. A pricing mistake on an $870K home dwarfs any commission savings. Best reserved for experienced sellers.
Side-by-Side: Holladay Listing Commission Comparison
| Brokerage | Listing Fee | Cost on $870K | Buyer Rebate | Service | Savings vs 3% |
|---|---|---|---|---|---|
| DiscountAgent.com | 1%–1.5% | $8,700–$13,050 | 50% | Full | $13,050–$17,400 |
| Clever Real Estate | 1.5% | $13,050 | None | Full (via match) | $13,050 |
| Homie | $5,997–$11,997 | $11,997 | Limited | Full | $14,103 |
| Flat Rate Homes | $1,950 flat | $1,950 | N/A | Full | $24,150 |
| Flat Fee MLS | $150–$599 | $150–$599 | N/A | MLS Only | $25,501–$25,950 |
Based on Holladay median sold price of ~$870,000 (2026). Savings vs 3% = listing fee savings only; buyer agent commission is separate.
FAQ: Low Commission Realtors in Holladay
Common questions about discount brokers and commission savings in Holladay, UT.
Holladay is the East Bench at its best—mature trees, Mount Olympus at your back door, a walkable village, top schools, and 15 minutes to both downtown and the Cottonwood Canyons. It’s also one of the most expensive places to pay a percentage-based commission in all of Utah. At the median price of $870,000, the difference between 1.5% and 3% is over $13,000—and on the custom estates Holladay is known for, the gap can exceed $30,000. Choose a broker whose model is built to save you money from day one.
Call or text 801-243-8900 or email Aaron@DiscountAgent.com.
Related Reading
Best Discount Real Estate Agents in Utah (2026) — Statewide rankings.
Lowest Commission Realtors in Cottonwood Heights — Neighboring premium market.
Lowest Commission Realtors in Salt Lake City — SLC rankings.
8 Ways to Save $10K+ Selling Your Utah Home — Complete savings guide.
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