Broadway Park Lofts Condos for Sale — Salt Lake City, Utah

About Broadway Park Lofts in Downtown Salt Lake City

Broadway Park Lofts is downtown Salt Lake City’s only purpose-built industrial loft community — not a warehouse conversion, but new construction designed from the ground up in the industrial idiom. The seven-story building at 360 West 300 South, also written 360 West Broadway, holds 82 lofts on the north side of the street, facing Pioneer Park across 300 South. Red brick at the base, vertical window bays, and a glass-dominated upper facade were meant to belong on a nineteenth-century block among the downtown Salt Lake City condos without imitating the real warehouses next door.

The project nearly did not get built. Original developer Ken Milo broke ground before the 2009 downturn and ran out of financing with the south tower an unfinished concrete shell — an eyesore on one of downtown’s most visible corners for three years. Micah Peters, CEO of ClearWater Homes, and James Chellis formed BPL South Tower LLC, acquired the unfinished project for roughly $3.5 million, and in November 2012 the Salt Lake City Redevelopment Agency approved a $4.5 million loan to complete it. Within three years all but one of the 82 lofts were spoken for, and city officials began citing the building as proof that walkable downtown housing would sell.

That rescue is why buyers see year-built dates of 2010, 2011 and 2014 across MLS records for the same address. Buildout ran in phases through roughly 2016, so two units with nearly identical footprints can differ in construction year, finish package and effective age. It is the single most misunderstood thing about this building, and it matters on both sides of a transaction — a price-per-foot average across all 82 units tells you almost nothing about any one of them.

Floor plans run from roughly 346 square feet to about 1,204 square feet — studios, one-bedroom lofts, and two-level two-bedroom plans with mezzanine sleeping areas above open main levels. The signature detail is the glass garage-door window wall: a full-height roll-up panel that opens the living room directly onto a patio, the interior courtyard, or open air. No other loft building downtown offers it at this scale. Interiors are unapologetically industrial — polished concrete floors, exposed ductwork and mechanical systems, tall ceilings, steel-framed glazing. Ground-level live/work market units open onto an interior courtyard with an illuminated waterfall and were zoned so owners could operate a studio, salon or small shop from home. Top-floor residences add private rooftop decks with Wasatch and Oquirrh views, and those consistently post the building’s highest per-square-foot sales.

Carrying costs are covered in detail below, but the headline is that high-speed internet is bundled into HOA dues along with water, sewer, trash, secured parking, building insurance, security systems, common area maintenance and snow removal — electricity is the main separate bill. Recent dues ran approximately $171 to $473 per month depending on unit size. The community is gated with controlled access, secured covered and underground parking with assigned spaces, elevator access to the garage, a secure mailroom, a fire pit and picnic areas. Pets are permitted, with weight guidance that varies across unit records. Leasing is allowed with a six-month minimum term; nightly and short-term rentals are not.

Location is the argument for this address. Caputo’s Market, Carlucci’s Bakery and Bruges Waffles & Frites are on the same block. The Planetarium TRAX station is about three blocks away, connecting to the airport, the University of Utah and the south valley. The Delta Center and Salt Palace are short walks north; the Granary and Post Districts sit just south. The Downtown Farmers Market runs across the street every Saturday in season. That park is also mid-transformation: Salt Lake City broke ground in early 2026 on an $18 million Pioneer Park rebuild adding a pavilion, promenade, mist fountain plaza, accessible playground, pickleball and basketball courts, an expanded dog park and more than 80 new trees, targeted for completion in late 2026. Anyone buying here should walk the block at several times of day first. School assignments in recent sales varied between Washington, Emerson and Lincoln elementary, Bryant and Glendale middle, and East and West high, so confirm the current boundary for a specific unit with the Salt Lake City School District. The building sits in the 84101 zip code.

Buying or selling at Broadway Park Lofts? Sell for less commission at just 1.5% instead of the traditional 3%, or take a 50% commission refund at closing on a purchase. On a $450,000 loft, seller savings are approximately $6,750 and the buyer refund is approximately $6,750. In a building where two identical footprints can be four years apart in construction, pricing takes real judgment rather than a per-foot average. Aaron Peters is a licensed discount broker and the Broker/Owner of DiscountAgent.com, personally handling every Wasatch Front transaction since 2006. View All Downtown Salt Lake City Condos →

Recent Sold Market Snapshot

Broadway Park Lofts Sales

Drawn from eight closed Broadway Park Lofts sales in the Wasatch Front Regional MLS between March 2024 and June 2026, spanning studio market units through two-level two-bedroom plans. With construction phased across three year-built dates, read these as a band rather than a benchmark.

Figures derived from recent Broadway Park Lofts MLS sold data and are approximate. Utah is a non-disclosure state; individual sale prices are not published. The sample includes two short sales, which pull comparable values below open-market levels. WFRMLS data revises as late closings report. Contact Aaron for current comparable data on a specific loft.

Finding One • For Sellers

Launch price is the entire negotiation

Three of the eight closings sold at or slightly above their original list price — and all three went under contract in 15 to 31 days. The other five took 75 to 148 days and closed between 4% and 19% below where they started. There is almost no middle ground in the data.

The mechanism is specific to this building. In an 82-unit community with a handful of repeating floor plans at a single address, every serious buyer is watching the same comparable set. A loft priced above the pattern does not simply sit — it becomes the reference point that makes the correctly priced unit next door look like the deal.

Practical takeaway: anchoring high and cutting later has cost recent Broadway Park sellers roughly $20,000 to $70,000 against original list — several times a full listing commission. Price where the market is, and keep the 1.5% difference.

Finding Two • Carrying Cost

Mid-range dues, but internet is inside them

Across recent sales, HOA dues ran from approximately $0.36 to $0.63 per square foot per month, averaging about $0.47. That sits above the warehouse conversions and well below the City Creek towers:

Practical takeaway: the headline dues figure overstates the real cost here, because high-speed internet, water, sewer, trash and secured parking are all inside it — electricity is the main separate bill. Back those out and the effective carry on the smaller lofts is among the lowest true-ownership numbers downtown. Model it that way when comparing against a building where you pay them separately.

Finding Three • For Buyers

The 2009 collapse still shows up in the comparables

Two of the eight closings were short sales — a direct holdover from the financing failure that stalled construction and the thin early-resale market that followed. Three of the eight also involved seller concessions or credits running roughly $7,500 to $13,000. Those transactions sit in the same comparable set an appraiser will pull.

Per-square-foot results ranged from about $477 to $717 across broadly similar footprints. The top of that band belongs to top-floor lofts with private rooftop decks; the bottom belongs to units needing updates or sold under distress. Floor level and finish, not size, drive the spread.

Practical takeaway: absorption tightened noticeably in the most recent year — the 2025 median sat near 124 days, and one 2026 loft went under contract in 12. Current asking prices run above the recent sold median on a per-foot basis, so underwrite against closed sales rather than list prices, and press on concessions where distressed comparables support it.

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